China's modern ceramic industry is like a rising star, rising from scratch in just a few decades, and now it has become an important ceramic exporting country in the world, and our ceramic enterprises are expected to become one of the new forces going overseas. With the gradual development of the economy, many Chinese ceramic enterprises directly go abroad to build factories in addition to opening up foreign markets. This is undoubtedly the rise of the ceramic industry, but at the same time, we must do a good job of technological innovation, have the strength to establish a foothold in the overseas market.

China's total output of ceramics ranks first in the world and has become the world's largest producer and exporter of ceramics. Although the development of China's domestic economy and large-scale urbanization have brought huge market space for the domestic ceramic industry, the situation of over-dependence on export in the past has been greatly improved, but the export market is still an important component. In the future, under the influence of comprehensive factors such as avoiding all kinds of trade barriers, chasing cost depression and developing emerging markets, powerful enterprises in China's ceramic industry will certainly go abroad to invest and set up factories overseas.

Increased competition in the domestic market

Developed countries, in order to reduce the cost and ease the pressure of environmental resources, began to transfer the ceramic industry to developing countries. Our country is one of the important undertaking countries in the ceramic industry. On the one hand, the industrial transfer of international enterprises has brought advanced technology to our country, on the other hand, it also intensifies the market competition in the ceramic industry, which will force some enterprises to go overseas. The ceramic industry faces great pressure from the elimination of backward production capacity and environmental protection. The overall operating condition of ceramic industry is good, which provides realistic support for transnational investment.

On the whole, in 2014, the revenue above scale of Chinese ceramic industry was 358.1 billion yuan, up 19.3% year on year, and the total profit was 28.9 billion yuan, up 16.3% year on year. The global layout of ceramic enterprises, especially the investment and establishment of factories in developing countries, can obtain multiple benefits: they can enjoy the bilateral or multilateral preferential trade agreements signed by developing countries and Europe and America, and effectively avoid various trade barriers while enjoying tariff reduction; Contribute to the development of the ceramic market in the country of residence, and effectively radiate the market of its neighboring countries; To a certain extent, we can obtain the support and encouragement of our government or relevant institutions and enjoy corresponding subsidies or financing support. It can be said that the ceramic industry is expected to become one of the new forces of overseas investment, among which large and medium-sized enterprises with strong comprehensive strength, good economic effect, perfect product structure and leading technology level will become the focus of relevant institutions to attract investment, which is worth focusing on.